Banpu was once synonymous with coal. As global consciousness shifted toward sustainability, the energy giant faced a branding paradox: how could a legacy company known for fossil fuels be taken seriously as a pioneer in clean energy?
In a world flooded with greenwashed campaigns and generic ESG promises, the real challenge wasn’t just saying Banpu had changed—but proving it.
Idea - “Banpu ปูทางสู่อนาคต” ( Banpu - Paving the Way to the Future )
To demonstrate Banpu’s commitment to sustainability, we didn’t just talk about reducing carbon—we proved it through the way we made the film itself.
Instead of a traditional high-emission shoot, we created Banpu’s rebranding VDO using 90% AI-generated visuals, drastically reducing the carbon footprint of production. From mining tech to renewable grids to the Net Zero 2050 vision, every message was delivered with minimum emissions and maximum creativity.
The result was more than a video—it was a living proof of principle
Result
- Helped reposition Banpu from “coal-first” to a forward-thinking energy innovator
- Gained positive attention from stakeholders and press, fueling internal pride and external credibility
- Sparked Banpu’s plan to expand brand presence across all social platforms
- Became the benchmark for low-carbon creative execution within the energy sector
- Set the tone for Banpu’s long-term Net Zero 2050 commitment storytelling
Banpu was once synonymous with coal. As global consciousness shifted toward sustainability, the energy giant faced a branding paradox: how could a legacy company known for fossil fuels be taken seriously as a pioneer in clean energy?
In a world flooded with greenwashed campaigns and generic ESG promises, the real challenge wasn’t just saying Banpu had changed—but proving it.
Idea - “Banpu ปูทางสู่อนาคต” ( Banpu - Paving the Way to the Future )
To demonstrate Banpu’s commitment to sustainability, we didn’t just talk about reducing carbon—we proved it through the way we made the film itself.
Instead of a traditional high-emission shoot, we created Banpu’s rebranding VDO using 90% AI-generated visuals, drastically reducing the carbon footprint of production. From mining tech to renewable grids to the Net Zero 2050 vision, every message was delivered with minimum emissions and maximum creativity.
The result was more than a video—it was a living proof of principle
Result
- Helped reposition Banpu from “coal-first” to a forward-thinking energy innovator
- Gained positive attention from stakeholders and press, fueling internal pride and external credibility
- Sparked Banpu’s plan to expand brand presence across all social platforms
- Became the benchmark for low-carbon creative execution within the energy sector
- Set the tone for Banpu’s long-term Net Zero 2050 commitment storytelling